Simon Hendery: Targeting small and medium businesses sensible play by Telecom
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5:00AM
Thursday April 10, 2008
By Simon Hendery
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It's show and tell day for Telecom. The company's top brass are in Sydney briefing analysts on their strategies for continued growth and profitability.
In the newly regulated telco environment, and with the traditional voice call revenue stream drying up, Telecom needs to find innovative ways to make money.
One revenue stream Telecom has been talking about lately - and one which chief executive Paul Reynolds and co may shed more light on today - is a push into the provision of online and IT services for small business customers.
Telecom met local software-as-a-service companies last month to discuss partnership opportunities around targeting the small and medium business (SMB) market.
This is a sensible play by Telecom. In New Zealand's SMB-dominated business landscape, technology and online services lurch between offering significant productivity gains and being expensive frustrations.
A company such as Telecom is sure to find a market for a smorgasbord of useful web-based services if it can deliver them without fuss over a reliable internet connection.
